Privacy Policy
Last updated October 4, 2026
This policy explains what Esprevia ("we", "us") collects when you visit esprevia.com, join our waitlist or reserve a founding spot, why we collect it, and the choices you have. Questions: contact@esprevia.com.
What we collect
| What | When | Why |
|---|---|---|
| First name and email address | You join the waitlist | To send launch news, early access and the waitlist discount |
| Name, email, billing details and payment | You reserve a founding spot | To take your deposit and credit it to your first order. Card details go straight to Stripe; we never see or store your full card number. |
| Basic device and usage data (pages viewed, browser, approximate location from IP address) | You visit the site | To keep the site secure, stop spam, and, only if you accept cookies, measure our ads |
| Anything you write to us | You email us | To reply |
We don't ask about your cycle, symptoms or health on this site, and we ask you not to send that information to us by email.
Who we share it with
We don't sell your personal information for money. We use these service providers to run Esprevia:
- Klaviyo stores our email list and sends our emails.
- Stripe processes reservation payments.
- Netlify hosts the website.
- Cloudflare checks that form submissions come from people, not bots.
- Meta (Facebook and Instagram) receives ad-measurement data through the Meta Pixel, only if you accept cookies. Some state laws call this "sharing" for targeted advertising. You can say no (see below).
We may also disclose information if the law requires it, or as part of selling or reorganizing the business.
Cookies
Cookies are small files a website stores in your browser. We use two kinds:
- Necessary: remember your cookie choice, protect our forms from spam, and make checkout work. These are always on.
- Advertising (Meta Pixel): tell us whether someone who saw our Instagram or Facebook ad visited the site or joined the waitlist. These only turn on if you click Accept on our cookie banner.
You can change your choice anytime with Your privacy choices at the bottom of every page. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a "no" to advertising cookies automatically.
Your choices and rights
- Emails: every email has an unsubscribe link. One click and you're off the list.
- Advertising cookies: decline on the banner, use Your privacy choices, or turn on GPC in your browser.
- Access, correction and deletion: ask us for a copy of your information, to fix it, or to delete it. Email contact@esprevia.com with the subject "Privacy request". We'll confirm the request comes from your email address, then respond within 45 days. We don't treat you differently for using these rights.
Depending on where you live (for example California, Colorado, Connecticut, Virginia, Texas and other states), you may have these rights by law. If we deny a request, you can appeal by replying to our answer.
Washington and Nevada consumer health data
See our separate Consumer Health Data Privacy Policy for the full details these states require.
Esprevia makes coffee for different phases of the menstrual cycle. Some laws, including Washington's My Health My Data Act, treat information that could reveal someone's reproductive or menstrual health as "consumer health data", even if it's only inferred from a visit or a signup. We collect only the information listed above, we use it only for the purposes listed above, and we don't sell it. Advertising data goes to Meta only after you accept cookies. You can ask us to delete it or withdraw consent at any time using the steps above.
How long we keep it
Waitlist details stay until you unsubscribe or ask us to delete them. Reservation and payment records are kept as long as tax and accounting rules require (usually seven years).
Security
The site runs on HTTPS, our email and payment providers encrypt data, and only the people who run Esprevia can reach it. No system is perfectly secure, and we'll tell you if a breach affects your information as the law requires.
Children
Esprevia is for adults. The site isn't directed to children under 13 and we don't knowingly collect their information. If you believe a child has signed up, email us and we'll delete it.
Changes
If we change this policy, we'll update the date at the top. If the change is significant, we'll email the people on our list.